@misc @Jonathanglick Good points. Evangelicalism, if we deem it genocidal, is universal rather than targeted in the object of its genocide. Oddly, that makes it seem lots less vicious than a movement that tried to "improve" one group while accepting diversity more broadly. Scale I think is trickier, though. 20th C America mass-promoted a version of American-ness whose effect, and intent, was "melting pot". It was large scale, but universal and in my view noncoercive. I'd not label it genocidal.