@Smando Of course it is! But by whom, on net? remember, Google doesn't "mint money". Every dollar it earns as profit is a dollar we pay. Those costs are embedded in the price of every good and service advertised on the internet. 1/

@Smando If we withdraw our attention and data from Google and Facebook and Twitter and they earn less, but we directly pay local intermediaries for things we rely on Google for, we might on net pay less, it might be a transfer from Google's profit margins shared between ourselves and the new class. 2/

@Smando Even if we don't gain financially on net, if the same money for the same services are distributed to providers within our own communities rather than centralized to Google stakeholders, that would be socially valuable on net. /fin